Who knew my outdoor deck would inspire trade show booth layouts?
We like to entertain and have a fairly large deck that lends itself to outdoor gatherings. Initially the space overwhelmed me because I didn’t know how to arrange the patio furniture – other than having it lined up around the perimeter, leaving a large empty space in the middle. But, as a relentless fan of home decorating shows, I learned to break up the space and arrange furniture in ‘zones’. I created a conversation zone, an eating zone, a grilling zone, a zone for the beverages, and even a zone for games. This enabled our guests to easily move around, and as a hostess, I became very efficient at organizing the next get-together, as each zone had a purpose. It occurred to me that I could apply this experience to designing trade show booths…
ou’ve booked a spot in an upcoming Trade Show. Now you want to design a really cool booth to attract visitors and stand out from the competition. But do you really know what you want your booth to do?
It’s crucial to identify what you want to accomplish with your trade show booth. Do you want to create brand awareness, foster new and existing client relationships, gather sales leads, all the above?
A trade show booth should be designed with a purpose and you should be actively working to draw visitors in to fulfill that purpose. One of our clients regularly participates in industry trade shows and wanted to step-up their game. We worked with them to plan and design the space accordingly. This particular client knew exactly which elements they wanted to incorporate into the booth, making it much easier for us to help plan the space and the activities within it.
Elements the client required (essentially ‘zones’)
- Taste-testing area (with trash bins for discarded cups to keep the area tidy)
- Area for large video monitor
- Large space dedicated to displaying their latest equipment, allowing their sales people to show visitors all the features and benefits of the equipment.
- Ability for visitors to digitally interact with their products on smaller devices
How we did it
The booth was bold in its design and spatial layout. It featured cool elements such as live demos of its newest equipment; curved towers that displayed monitors presenting various equipment, and iPad stands that invited visitors to view one-one-interactive displays.
The space within the booth allowed visitors and staff to move around easily, sample products, view great presentations and interact with engaging sales staff.
The final step — a happy client
By understanding how our client wanted their booth to function, we were able to apply effective design solutions. Curved bar fronts, high towers and even trash bins were branded with dynamic imagery, vibrant colours, and logos visible from all directions. The sheer scale of the booth, combined with great lighting and dark carpeting created dramatic impact and garnered attention on the crowded trade show floor.
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